As you may have heard Thern Da Seafood angered many people this week in Singapore and world with their online comment “Screw the divers! Sharks fin and mola mola will be launched at all NTUC fairprice outlets during CNY 2012”.
Fairprice have seen the light and released this coment:
Thank you everyone for your comments and for alerting us to this matter. As a standing instruction, all our suppliers are required to clear their joint promotional materials and messages with us before implementation. In this incident, the supplier had not complied with our standing instruction. We take this matter very seriously and we are withdrawing all products from Thern Da Seafood across all our stores. Sustainability is important to FairPrice and we have been relooking various policies in our commitment to be a socially responsible retailer. The sale of shark fin has been one of the areas that we have been looking into in the past few months. We are pleased to announce that we will cease the sale of shark fin products by the first quarter of this year. This is to ensure that we honour our current commitments to our partners but will no longer be placing new orders for shark fin products.
Looks like the divers won! Screw you Thern Da Seafood!